Okay, there sure is an important story behind my "why", and it's a good one, I promise! 

​

Back when we lived in Edmonton, I had essentially accidentally built a business that had nothing to do with photography, and everything to do with the other passion of my teen years and young adolescence; softball. 

​

As an elite athlete in the sport myself, playing with one of the best teams in Alberta as a pitcher/first baseman, and traveling all over the world to play (and eventually scouted to play collage ball in the United States), I quickly fell in love with coaching at the early age of 17. This was a byproduct of my coach at the time, convincing me to start a small winter pitching clinic with a total of 6 young athletes, that eventually turned into multiple clinics each year, weekly private sessions, and in total, over 150 students, many of which were regular clients, within the 7 years I spent coaching. 

​

So why does this matter? Well, whether you're familiar with the sport or not, might I start with the fact that softball is a very female dominated sport, and although I had the privilege of coaching athletes anywhere between the ages of 6 (yes, this student's sister sure inspired her), and 20, the vast majority of my students were between the ages of 14-16.

Let's pause here, shall we, and take a little detour back to your own personal experience of being around this age...my guess: it sucked. And a lot of the suckiness probably had to do with a major lack of self confidence. I know mine sure did. 

​

It was so evidently clear in almost all of my students, especially this age, no matter how physically gifted/talented they were, their confidence was at an all time low, which ultimately effected their game in so many more ways than they realized. So, I made it my mission to inspire and empower these athletes beyond just their physical abilities, to ultimately create an unshakable pitcher and overall human in every single one of my students.